If you have a website, blog, or any other type of presence on the Internet, Google has a way of monetizing it. It’s called Google Adsense, and it’s a program that tries to make everyone a financial winner: Advertisers get new customers or sales through the AdWords program, Google gets paid for serving those ads. , and you get paid when people click on them.
Using Internet search technology, Google will display ads that are relevant to the specific content of a web page. For example, if someone is on a web page covering the latest golf tournament, Google will display an ad for golf clubs or golfing attire. If you own that site, you get paid every time you click on an ad. This is commonly called cost per click (CPC) advertising.
You may no longer pay attention to banner ads. As an internet-savvy society, we have learned to filter them out. Banner-filtering software is also available because banner ads can be very annoying, and it can harm readers of your website. However, Google AdSense is different because the ads are less intrusive than large banner ads, and the content is specifically relevant to the web page, and therefore has a greater impact.
It is also possible to make a healthy living with Google Ads. With the right combination of traffic, content, and users, you can make thousands of dollars every month. You can’t expect to throw Google Ads on your site, sit back, relax, and watch the money roll in. It doesn’t work that way. Like anything in business, it yields a return for investing your time that you can bank on.
How it works
If you currently have a blog or website that gets 100,000 visitors every month, that’s over 1 million per year. Consider how this relates to potential ad revenue:
- You have 100,000 ad impressions (views).
- You have a click-through rate (CTR) of 1%, which is standard.
- 1% of 100,000 is 1,000.
- If the CPC of the ad is $0.01, you earn $10.
- If the CPC of the ad is $1.00, you earn $1,000.
- There’s a big difference between the two, and obviously, most ads don’t pay at the $1/click rate. You’re more likely to see a rate somewhere between those two, which probably adds up to hundreds of dollars each month. The more specific and broad the keyword of the ad that triggers the ad itself, the lower the CPC—and this is the information you can use.
Whether you want to make money from a blog or website you already have, or you want to create a blog for the sole purpose of earning money from AdSense, there are several ways you can increase your income:
- Use Search Engine Optimization (SEO) writing to maximize the keywords in your content.
- write more. The more you write about your topic, the more keywords you will have for Google to search and feed ads.
- Write often. The more ingredients are everything, and the fresher the better.
- Post useful, accurate content. When you post garbage full of keywords, it’s hard to read and doesn’t bring people back. You want your site to be sticky so it generates traffic.Find a niche. It’s a good thing to talk about football, but thousands of people are doing it. A less popular topic such as a movie soundtrack collection is another story.
Don’t create too much bad traffic. It’s easier to create a lot more traffic than you think, but if it’s not qualified, and people aren’t there to read your content, it’ll be a flash in the pan. It also affects your CTR. Use Google Analytics. Google gives you free tools to measure your website to make a profit.
One of the biggest problems you face when you start running ads on your site is competition. Depending on the type of site you run, you may find that ads appear that are in direct competition with what you’re selling or offering. For example, if you have a site dedicated to dropping a certain product, perhaps Disney toys or snow globes, you may suddenly see ads for those products that are driving your visitors away from your site. This is not good for business.
Can something be done about this? Yes. Google anticipated this same problem and allows you to block content of up to 500 different URLs.1
However, it’s a little difficult to know who to block until you start showing those ads. Even worse, you may never see those ads because of the way AdSense serves the content. Also, as an AdSense user, you cannot click on these links to see where the ads are being directed. This is a clear violation of the terms of using AdSense, but you can right-click on the ad if you’re lucky enough to see it.